Hero Pleasure Self (Alloy Wheel)

Hero MotoCorp Ltd. is the largest two-wheeler manufacturing company of India. It was founded in 1984 as a joint venture between Hero Cycles and Japan's Honda and was known as Hero Honda. Its founder was Brijmohan Lall Munjal and they have their headquarters in New Delhi. Together, they gave a lot of legendary bikes to the Indian market before breaking up their ties in 2010. Hero MotoCorp Ltd. joined hands with USA's street and racing motorcycle manufacturing company, EBR (Erik Buell Racing) in July 2013 which will help them in investment and technological research. Recently, Hero MotoCorp Ltd. has unveiled 15 restyled products with exciting new features at a press conference in Gurgaon on October 10, 2013. One among them is their automatic scooter, new Hero Pleasure with IBS which is creating a lot of buzz among the customers of every age group due to its stylish new features and attractive design.

Design and Style

The new Hero Pleasure has a lot of new features which includes multi-reflector halogen bulb headlamp, a lockable glove box, nicely positioned handle bar, stylish rear view mirrors, passenger footrests, comfortable seating, a mobile phone charging socket, newer stylish graphics to attract women customers, a side stand indicator, a spacious luggage compartment with boot light, combination ignition lock, 10-inch wheels with tubeless tires and a stylish multi reflector tail light with clear lens indicators.

Engine and Gearbox

The new Hero Pleasure has the same 102cc, 4-stroke, single-cylinder, Air-cooled, CDI, OHC based engine with a maximum power of 7 bhp at 7000 rpm and a maximum torque of 7.85 Nm at 5000 rpm and has a Variomatic drive gearbox transmission. It gives a top speed of almost 75 kmph with a mileage between 35-45kmpl. The scooter also has a High rigidity Under Bone type chassis and has Self-start only. The new Hero Pleasure has a stunning and beautiful digital console consisting of an Analogue Fuel Gauge and Speedometer along with a Low Fuel Indicator.

Suspension and Braking System

The main feature which sets it apart from the other scooters and is used first in any scooter is its IBS (Integrated Braking System) which was developed by Hero MotoCorp Ltd's R&D department and will be included as a standard feature in the future scooters of Hero. It helps in activating both front and rear brakes by the press of right-hand side brake lever, thus acting as both a comfort and safety feature. The scooter also has Non-Asbestos type and Internal Expanding Shoe type Drum Brakes of 130mm diameter each at front and rear wheels. The suspension system consists of a Bottom Link with Spring-loaded Hydraulic Damper at front and a Swing Arm with Spring-loaded Hydraulic Damper at rear.

Shades and Warranty

The new Hero Pleasure with IBS has lots of shades to choose from and is available at an economical price. It also comes with a warranty of 2 years or 30,000kms whichever comes earlier. Overall, New Hero Pleasure with IBS is a great combination of technology, style, comfort, design and safety at a very reasonable price.

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