Brand-Wise Sales Report of Bikes & Scooters [March 2017]

Brand-Wise Sales Report of Bikes & Scooters [March 2017]

Honda Activa is the Most-Selling 2-Wheeler in India

Vehicle-Wise Sales Figures for 13 Motorcycle Brands

*Sales Figures for KTM RC Models Not Available

Suzuki India is the only brand to report such high growth (74 percent) in the month of March 2017. The total number of units sold reached 36,029 while the same month last year saw only 20,673 units moving out of the dealerships. They expanded extensively in the last financial year and reached much more audience than ever before. The annual sales mark even crossed 3,50,000 units for the first time.

3) Hero MotoCorp (View Range)

Hero MotoCorp was the only manufacturer that crossed the six lakh mark in the month of March 2017. It registered total sales of 6,09,951 and gained just 0.53 percent from last year's 6,06,542 units for the month of March. They just offered a max of INR 12,500 off on their products and nearly sold everything on the second day of the sale. The amount of growth from their side was not that attractive as they focus mainly on commuter motorcycles.

4) Royal Enfield (View Range)

5) Honda 2-Wheelers (View Range)

The second most selling brand, Honda Motorcycle and Scooter India, sold a total of 50,08,103 units in the financial year 2016-2017. Honda sold a total of 3,65,973 units in March 2017 while they sold 3,81,524 units same month last year. The year-on growth is 12 percent as they sold 44,83,462 units in FY 2015-2016 while monthly decline in sales is 4.08 percent. The highest selling product in the lineup is Activa and current stats makes the fact clear that 6 Activas are sold out of total 10 two-wheelers from Honda dealerships across India.

6) Bajaj (View Range)

The second brand that saw a decline in monthly sales was Bajaj Auto, registering a total decline of 8 percent in the monthly sales. The total motorcycles that moved out from the dealerships in March 2017 were 2,44,235 while the same month last year saw 2,64,249 units. The only reason for the same can be Bajaj's BS4 compliant strategy as they were months ahead of the deadline and offered the least amount of discounts in the month of March 2017.

7) TVS (View Range)

TVS saw an increase in its sales by a good margin. The 8.4 percent growth saw major increase in its scooter sales while the overall sales for March 2017 stood at 2,16,995 units. The 2,00,190 sales mark was achieved last year in the same month. TVS was also offering heavy discounts on their products on last two days of the month. TVS is always fighting for the third or fourth spot in the highest selling brands in India every year.

Data Source: NDTV | Business Standard