Bajaj Chetak 2025: Budget EV Launch

Bajaj Auto is getting ready to launch a new, more affordable electric scooter called the Chetak. It's supposed to come out in June. This move is all about helping Bajaj get an even bigger piece of the growing electric vehicle market. The company wants to make sure it stays ahead, especially with its popular Chetak lineup.

Bajaj Auto is gearing up to broaden its Chetak lineup with a new, entry-level electric vehicle (EV) slated for release in June. This move aims to strengthen Bajaj's position in the rapidly expanding EV market. The new model is expected to be an upgrade to the Chetak 2903, and it's designed to appeal to a broader range of consumers looking for affordable electric scooters.

The launch is planned for June, and it's expected to introduce a more accessible price point for the Chetak brand. This new variant is part of Bajaj's strategy to capture a larger share of the entry-level EV market. The company is aiming to attract consumers who are looking for a reliable and affordable electric scooter for their daily commute.

By introducing a new entry-level EV, Bajaj aims to solidify its standing in the competitive Indian EV market. The Chetak has already gained traction, and this new model is expected to further boost its sales and market share. Bajaj is focusing on providing a compelling alternative to traditional petrol scooters, with the added benefit of lower running costs and reduced emissions.

This launch is part of a broader strategy to expand the Chetak portfolio and cater to different consumer segments. Bajaj is committed to investing in the EV sector and developing a range of products that meet the diverse needs of Indian consumers. The company is also working on expanding its retail network to ensure that its products are easily accessible to customers across the country.

The introduction of the new entry-level Chetak EV is a strategic move by Bajaj Auto to capitalize on the growing demand for electric vehicles in India. By offering a more affordable option, Bajaj aims to attract a wider range of consumers and further strengthen its position in the EV market.

Bajaj Auto has seen a significant jump in the electric vehicle market. The Chetak brand has really taken off. According to Rakesh Sharma, Executive Director at Bajaj Auto, the market share grew from 13% in Q4 FY24 to 25% in Q4 FY25. That's a 12-percentage-point increase! It's great to see traditional automakers like TVS Motor and Bajaj Auto making such big moves in the EV space.

That surge in market share has propelled Chetak to the top spot. It's now the number one electric scooter brand in India. This is a big deal, showing that Bajaj's strategy is working. They're not just making EVs; they're making EVs that people want to buy. The company now operates 310 Chetak experience centers and over 3000 points of sale (POS) nationwide. These efforts are part of a broader strategy to address emerging market sub-segments in FY26 and sustain leadership in the EV space.

To keep its lead, Bajaj is focusing on a few key areas:

Bajaj’s electric vehicle business has greatly benefited from falling input costs and government-backed production-linked incentive (PLI) schemes. These factors have enabled the company to offer competitively priced products while remaining profitable.

With these strategies, Bajaj aims to maintain its profitable growth and sustain its leadership in the EV market.

Bajaj Auto is strategically expanding its Chetak lineup to capture a larger share of the electric vehicle market. The company plans to introduce new variants aimed at different consumer segments, building on the success of existing models. This move is designed to solidify Bajaj's position and cater to a wider range of customer preferences.

Following the launch of the Chetak 3503, Bajaj is set to introduce an upgraded version of the Chetak 2903 in June. This refresh aims to enhance the entry-level offering, potentially including improvements to storage capacity and other features. The current Chetak 29 series is already a popular choice, and the updated model is expected to further boost its appeal.

The Chetak 35 Series, which debuted in December 2024, is a key platform for Bajaj's EV strategy. With the introduction of the 3503 variant in May, Bajaj is demonstrating its commitment to expanding this series. These models are designed to offer a balance of performance and features, catering to a broad spectrum of riders. The 35 Series is expected to see further additions in FY26, broadening its reach even more.

Bajaj aims to address emerging sub-segments within the EV market by introducing additional variants in FY26. This strategic move involves identifying specific customer needs and developing models that cater to those requirements. By offering a diverse range of options, Bajaj hopes to attract a wider customer base and sustain its leadership in the EV space.

Bajaj's strategy involves not only expanding its product lineup but also scaling up its retail infrastructure. The company now operates a significant number of experience centers and sales points across India, ensuring that customers have easy access to its products and services.

Currently, if you're looking at getting a Chetak, you've got a few choices. Bajaj offers four distinct models to suit different needs and budgets. It's pretty cool how they've managed to cover a range from basic to pretty well-equipped.

The lineup includes the base Chetak 2903, which is the most affordable option. Then there are the Chetak 3503 and 3502 models, sitting in the middle of the range. At the top end, you've got the Chetak 3501, which comes with all the bells and whistles. The Chetak 3503 is a solid choice for many.

It's worth checking out the specific features of each model to see which one best fits your needs. Things like range, charging time, and included tech can vary quite a bit between the variants.

Bajaj Auto is seriously upping its game when it comes to getting their electric scooters out there. They've been busy setting up a bunch of Chetak experience centers all over the country. These aren't just your regular dealerships; they're designed to give potential buyers a real feel for the Chetak and what it's all about. It's like stepping into a mini-EV world, where you can check out the scooters, ask questions, and maybe even take one for a spin.

It's not just about the fancy experience centers, though. Bajaj is also making sure you can find a Chetak pretty much anywhere you go. They've got a huge network of sales points spread across the country, so whether you're in a big city or a smaller town, you should be able to find Chetak electric scooters without too much trouble.

The goal here is simple: make it as easy as possible for people to buy a Chetak. By having more locations and better-equipped showrooms, Bajaj is hoping to reach a wider audience and make the whole buying process smoother and more convenient. This is a big deal for anyone who's been thinking about switching to electric but hasn't quite made the leap yet.

Here's a quick rundown of what Bajaj is doing to boost customer accessibility:

Bajaj Auto really knocked it out of the park this past year! The company's domestic business hit an all-time high in revenue for FY25, showing a solid 12% jump compared to the year before. This growth was fueled by strong sales in both the two-wheeler and three-wheeler categories, which is pretty awesome. It's great to see them doing so well across different vehicle types.

Electric vehicles are really making a difference for Bajaj. EV sales contributed over ₹5,500 crore to their revenue, which is almost 20% of their domestic sales. That's a huge chunk! It really shows how much of a stronghold Bajaj has in the EV market. They're not just dabbling in EVs; they're seriously making waves. This is a testament to their Chetak electric scooter and its growing popularity.

Bajaj Auto is aiming for even more profitable growth in FY26. With the expansion of their retail network and the increasing demand for EVs, they're in a good position to keep growing. It'll be interesting to see how they navigate the challenges in the supply chain, but overall, things are looking pretty bright for them. They're definitely setting themselves up for continued success.

It's worth noting that CFO Dinesh Thapar mentioned that cost optimization and government incentives, like the Production-Linked Incentive (PLI) scheme, have really helped their EV business. These factors have allowed them to offer competitive prices while still making a profit, which is a win-win situation.

One of the biggest headaches for Bajaj, and really the whole EV industry, is getting enough rare earth magnets. These magnets are super important for making electric motors work, and right now, a lot of them come from China. It's not just about finding suppliers; it's about navigating a whole bunch of red tape.

If these supply chain issues don't get sorted out soon, there could be some serious problems. Bajaj might have to slow down production if they can't get enough magnets. It's a bit of a domino effect – no magnets, no motors; no motors, fewer scooters rolling off the assembly line. And that's not good for anyone, especially with the Chetak's popularity on the rise. The EV battery supply chain is fragile.

Bajaj is trying to figure out ways to deal with this. Here are some things they're looking at:

It's a tricky situation, but Bajaj seems determined to find a solution. They know that keeping the Chetak production line running smoothly is key to staying competitive in the rapidly growing EV market.

So, Bajaj Auto is really pushing hard with its Chetak electric scooters. They're bringing out this new, cheaper model in June, which makes sense given how well the Chetak has been doing. It's pretty cool how they've gone from a small market share to being number one in India for electric two-wheelers. They've also opened a ton of new stores, which should help people get their hands on these scooters. The only real worry is those rare earth magnets, but hopefully, they figure that out. It looks like Bajaj is set to keep leading the way in the electric scooter world for a while.

Bajaj Auto plans to launch a new, more affordable Chetak electric scooter by the end of June. This new model is meant to attract more buyers to the Chetak family.

The new Chetak EV will be an improved version of the current Chetak 2903. It's designed to be more budget-friendly while still offering good features.

Bajaj Chetak has become the top-selling electric two-wheeler in India. Its market share jumped from 13% to 25% in just one year, showing how popular it has become.

Bajaj Auto has greatly expanded its sales network. They now have 310 special Chetak stores and over 3,000 places across India where you can buy their vehicles. This makes it easier for customers to find and buy Chetaks.

Yes, Bajaj Auto had its best year ever for sales in India, with a 12% increase. Electric vehicles, like the Chetak, played a big part in this success, making up almost 20% of their total domestic sales.

Bajaj is worried about getting enough rare earth magnets, which are important parts for EV motors. There might be a shortage by July 2025, which could affect how many electric scooters they can make.